PRIVACY POLICY for www.fueltechexperts.com

Last Updated: [26/06/2025]

At www.fueltechexperts.com we are committed to safeguarding and preserving the privacy of our visitors. This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

We may update this Policy from time to time, so please review it regularly. Any significant changes will be communicated to you through our website.

1. CONTROLLER INFORMATION

Data Controller: FuelTechExperts.comAddress: Unit 14 Rookery Business Park, Silver Street, Besthorpe, Norfolk, NR17 2LD, United Kingdom

Email: support@13.134.87.231

Phone: [01953 455683]

Data Protection Officer: We have not appointed a Data Protection Officer as we are not required to do so under GDPR Article 37.

2. AFFILIATE PROGRAM PARTICIPATION

FuelTechExperts.com participates in affiliate marketing programs, including but not limited to:

Amazon Associates Program: We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. When you click on Amazon affiliate links and make purchases, we may receive a commission at no additional cost to you.

eBay Partner Network: We participate in the eBay Partner Network and may earn commissions from qualifying purchases made through our eBay affiliate links. When you click on eBay affiliate links and make purchases, we may receive a commission at no additional cost to you.

Affiliate Disclosure: This site contains affiliate links for which we may be compensated. As an Amazon Associate and eBay Partner, we may earn commissions from qualifying purchases made through our links. This helps support our website and allows us to continue providing valuable content at no additional cost to you.

Product Recommendations: Our affiliate relationships may influence which products we review or recommend. However, we strive to provide honest, unbiased information and only recommend products we believe will be valuable to our audience. All opinions expressed are our own.

3. PERSONAL DATA WE COLLECT

We collect and process the following categories of personal data:

Technical Data:

•IP address and device identifiers

•Browser type and version

•Operating system and device information

•Screen resolution and device capabilities

•Referring website and exit pages

Usage Data:

•Pages visited and time spent on pages

•Click-through behavior and navigation patterns

•Search queries within our website

•Affiliate link interactions and clicks

•Content preferences and engagement metrics

Communication Data:

•Email address (when voluntarily provided)

•Name and contact information (when voluntarily provided)

•Message content when contacting us

•Communication preferences and consent records

Marketing Data:

•Newsletter subscription preferences

•Marketing consent status and history

•Email engagement metrics (opens, clicks)

Affiliate Tracking Data:

•Affiliate link click timestamps

•Referral source information

•Purchase confirmation data (aggregated)

•Commission attribution data

4. LEGAL BASIS FOR PROCESSING

We process your personal data under the following legal bases as defined in Article 6 of the GDPR:

Legitimate Interests (Article 6.1.f):

•Website analytics and performance monitoring to improve user experience

•Affiliate link tracking and commission attribution for business operations

•Content personalization and recommendation algorithms

•Fraud prevention and website security measures

•Business communications and customer support

Our legitimate interest assessment: We have determined that our legitimate interests in operating our website, earning revenue through affiliate partnerships, and providing relevant content do not override your fundamental rights and freedoms.

Consent (Article 6.1.a):

•Marketing communications and newsletters (where you have opted in)

•Non-essential cookies and tracking technologies

•Personalized advertising and content recommendations (where consent is required)

Contract (Article 6.1.b):

•Processing necessary to provide services you have requested

•Customer support and service delivery

•Account management (if applicable)

Legal Obligation (Article 6.1.c):

•Compliance with tax and accounting requirements

•Responding to legal requests and regulatory requirements

•Data breach notifications where required by law

5. PURPOSES OF PROCESSING

We process your personal data for the following specific purposes:

Website Operation and Improvement:

•To provide and maintain our website functionality

•To analyze website performance and user behavior

•To troubleshoot technical issues and improve site speed

•To ensure website security and prevent fraud

Affiliate Marketing Operations:

•To track affiliate link clicks and referrals

•To attribute commissions from affiliate partners

•To analyze the effectiveness of affiliate marketing campaigns

•To comply with affiliate program reporting requirements

Content and Service Delivery:

•To provide relevant and personalized content recommendations

•To improve our articles and product reviews

•To understand which content is most valuable to our audience

•To optimize user experience and navigation

Marketing Communications (with your consent):

•To send newsletters and updates about new content

•To provide information about products and services that may interest you

•To send promotional materials related to our affiliate partnerships

Legal and Business Operations:

•To comply with legal obligations and regulatory requirements

•To protect our rights and interests in legal proceedings

•To maintain business records and accounting information

•To respond to customer inquiries and provide support

6. DATA RETENTION

We retain your personal data for the following periods:

Website Analytics Data: 26 months from collection (in line with Google Analytics default retention)

Affiliate Tracking Data:

•Click data: 30 days from last interaction

•Commission attribution data: 3 years for accounting purposes

Marketing Communications Data:

•Until consent is withdrawn or 3 years from last engagement

•Suppression lists (for those who unsubscribed): Retained indefinitely to honor opt-out requests

Customer Support Data: 3 years from last contact to provide ongoing support

Technical and Security Data:

•Server logs: 12 months

•Security incident data: 7 years or as required by law

Legal Compliance Data: As required by applicable law, typically 7 years for tax and accounting purposes

Consent Records: 3 years from withdrawal of consent to demonstrate compliance

We will delete or anonymize your personal data when it is no longer needed for the purposes for which it was collected, unless we are required to retain it for legal or regulatory reasons.

7. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to enhance your browsing experience and analyze website performance.

Essential Cookies (no consent required):

•Session management and website functionality

•Security and fraud prevention

•Load balancing and performance optimization

Analytics Cookies (legitimate interest):

•Google Analytics for website performance analysis

•User behavior tracking for site improvement

•Traffic source analysis and conversion tracking

Affiliate Tracking Cookies (legitimate interest):

•Amazon Associates tracking cookies (24-hour attribution window)

•eBay Partner Network tracking cookies (30-day attribution window)

•Commission attribution and referral tracking

Marketing Cookies (consent required):

•Personalized content recommendations

•Targeted advertising (where applicable)

•Social media integration cookies

Cookie Management: You can control cookies through your browser settings. Disabling certain cookies may affect website functionality and our ability to earn affiliate commissions from your purchases.

Third-Party Cookies: Our affiliate partners (Amazon, eBay) may place their own cookies when you click affiliate links. These are subject to their respective privacy policies.

8. DATA SHARING AND RECIPIENTS

We may share your personal data with the following categories of recipients:

Affiliate Partners:

•Amazon (aggregated, non-personally identifiable data for program compliance)

•eBay (aggregated, non-personally identifiable data for program compliance)

•Other affiliate networks (aggregated performance data only)

Service Providers:

•Web hosting providers (for website operation)

•Analytics providers (Google Analytics for website analysis)

•Email service providers (for newsletter delivery, with consent)

•Content delivery networks (for website performance)

Legal and Regulatory:

•Law enforcement agencies (when legally required)

•Regulatory authorities (for compliance purposes)

•Legal advisors (for legal advice and representation)

Business Transfers:

•Potential buyers or successors (in case of business sale or merger)

•Professional advisors (accountants, auditors, lawyers)

We do not sell your personal data to third parties. All data sharing is conducted under appropriate data processing agreements that ensure GDPR compliance.

9. INTERNATIONAL DATA TRANSFERS

Your personal data may be processed outside the European Economic Area (EEA) by us or our service providers, including:

United States:

•Google Analytics (covered by Google’s Data Processing Terms and EU-US Data Privacy Framework)

•Amazon Web Services (covered by AWS Data Processing Addendum)

India:

•Technical support services (covered by appropriate safeguards)

Transfer Safeguards:

•EU Standard Contractual Clauses (SCCs)

•Adequacy decisions by the European Commission

•EU-US Data Privacy Framework (where applicable)

•Binding Corporate Rules (where applicable)

We ensure that all international transfers include appropriate safeguards to protect your personal data in accordance with GDPR requirements.

10. AUTOMATED DECISION-MAKING AND PROFILING

Automated Decision-Making: We do not engage in automated decision-making that produces legal effects or significantly affects you.

Profiling Activities: We engage in limited profiling for the following purposes:

•Content recommendation algorithms (to suggest relevant articles)

•Website personalization (to improve user experience)

•Affiliate link optimization (to show relevant product recommendations)

These profiling activities do not result in legal consequences or significantly affect you. They are designed to enhance your browsing experience and provide more relevant content.

Your Rights: You have the right to object to profiling activities and request human intervention in any automated processing that affects you.

11. YOUR DATA PROTECTION RIGHTS

Under the GDPR, you have the following rights regarding your personal data:

Right of Access (Article 15):

•Request confirmation of whether we process your personal data

•Obtain a copy of your personal data and information about processing

Right to Rectification (Article 16):

•Request correction of inaccurate or incomplete personal data

•Update your information when circumstances change

Right to Erasure (Article 17) – “Right to be Forgotten”:

•Request deletion of your personal data in certain circumstances

•Note: We may retain data where required for legal compliance

Right to Restrict Processing (Article 18):

•Request limitation of processing in specific situations

•Data will be stored but not actively processed

Right to Data Portability (Article 20):

•Receive your personal data in a structured, machine-readable format

•Transfer your data to another controller where technically feasible

Right to Object (Article 21):

•Object to processing based on legitimate interests

•Object to direct marketing (including profiling for marketing)

•Object to processing for scientific/historical research or statistics

Right to Withdraw Consent (Article 7.3):

•Withdraw consent at any time where processing is based on consent

•Withdrawal does not affect the lawfulness of prior processing

Right to Lodge a Complaint:

•Contact your local data protection authority

•UK: Information Commissioner’s Office (ICO) – ico.org.uk

•EU: Your national data protection authority

Exercising Your Rights: To exercise any of these rights, contact us at:

•Email: support@13.134.87.231

•Address: Fuel Tech Experts, Unit 14 Rookery Business Park, Silver Street, Besthorpe, Norfolk, NR17 2LD

We will respond to your request within one month (extendable by two months for complex requests). We may request identity verification to protect your data security.

12. DATA SECURITY

We implement appropriate technical and organizational measures to protect your personal data:

Technical Measures:

•SSL/TLS encryption for data transmission

•Secure hosting infrastructure with regular security updates

•Access controls and authentication systems

•Regular security monitoring and vulnerability assessments

•Data backup and recovery procedures

Organizational Measures:

•Staff training on data protection principles

•Data processing policies and procedures

•Regular review of data protection practices

•Incident response and breach notification procedures

•Privacy by design and default principles

Limitations: While we implement robust security measures, no internet transmission is completely secure. You provide personal data at your own risk.

13. DATA BREACH NOTIFICATION

In the event of a personal data breach that poses a risk to your rights and freedoms:

•We will notify the relevant supervisory authority within 72 hours

•We will inform affected individuals without undue delay

•We will document all breaches and remedial actions taken

14. CHILDREN’S PRIVACY

Our website is not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16, we will delete it promptly.

Parents or guardians who believe their child has provided personal data should contact us immediately.

15. THIRD-PARTY WEBSITES AND AFFILIATE LINKS

Our website contains affiliate links to third-party websites, including Amazon and eBay. When you click these links, you leave our website and are subject to the privacy policies of the destination sites.

Important Disclosures:

•We may receive compensation from affiliate link purchases

•This financial relationship may influence our product recommendations

•We strive to provide honest, unbiased reviews and recommendations

•Third-party sites have their own privacy policies and practices

Recommended Actions:

•Review privacy policies of affiliate partner sites before making purchases

•Understand that data processing on third-party sites is governed by their policies

•Contact affiliate partners directly for questions about their data practices

Key Affiliate Partner Privacy Policies:

•Amazon Privacy Notice: Available at amazon.com

•eBay Privacy Policy: Available at ebay.com

16. STATUTORY AND CONTRACTUAL REQUIREMENTS

Voluntary Data Provision: Most personal data provision is voluntary. You can browse our website without providing personal information.

Required Data: The following data provision may be required:

•Technical data (IP address, browser information) – necessary for website functionality

•Contact information – required only if you choose to contact us or subscribe to communications

Consequences of Not Providing Data:

•Website functionality may be limited without technical data

•We cannot respond to inquiries without contact information

•Marketing communications cannot be sent without email addresses and consent

•Affiliate tracking may not function properly, affecting our revenue

17. UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect:

•Changes in our data processing practices

•New legal requirements or regulatory guidance

•Updates to our affiliate partnerships

•Improvements to our privacy practices

Notification of Changes:

•Significant changes will be prominently posted on our website

•We will update the “Last Updated” date at the top of this policy

•For material changes affecting your rights, we may provide additional notice

•Continued use of our website after changes constitutes acceptance

Recommendation: Review this Privacy Policy periodically to stay informed about how we protect your personal data.

18. CONTACT INFORMATION

For any questions about this Privacy Policy, our data processing practices, or to exercise your data protection rights:

Primary Contact: Email: support@13.134.87.231 Address: Fuel Tech Experts, Unit 14 Rookery Business Park, Silver Street, Besthorpe, Norfolk, NR17 2LD, United Kingdom

Data Protection Queries: [Insert DPO contact if appointed, or direct to primary contact]

Response Time: We aim to respond to all privacy-related inquiries within 5 business days, and formal data subject requests within one month as required by GDPR.

Effective Date: [26/06/2025]

Last Reviewed: [26/06/2025]

GDPR Compliance Version: 2.0

This Privacy Policy complies with the EU General Data Protection Regulation (GDPR), UK Data Protection Act 2018, and other applicable data protection laws.